8-1 Memo Mba 645southern New Hampshire University 02:30:22 G

8-1 MEMO MBA 645SOUTHERN NEW HAMPSHIRE UNIVERSITY 02:30:22 GMT -05:00Michaela LetendreFebruary 3, 2024MBA 6458-1 MemoSubject: Recommendations to Minimize Negative PublicityDear CMO,I hope this memo finds you well. I have carefully reviewed the concerns raised by the business intelligence unit regarding the surge in negative opinions among consumers about the park's reopening. I appreciate the urgency of addressing this issue, and I am committed to implementing strategic changes to mitigate the negative publicity effectively.Given the current situation, we must pivot from our previous plan and introduce strategic changes to counteract the negative publicity. Our focus will now shift towards a robust crisis management approach, aligning cross-functional efforts, and implementing transparent communication strategies in two steps:1. Immediate Transparency: We will initiate a transparent and honest communication campaign addressing the concerns raised by consumers. This will involve acknowledging the negative opinions, explaining the steps we are taking to address the issues, and outlining the measures in place to ensure a safe and enjoyable experience for our visitors.2. Proactive Social Media Engagement: We will actively engage with consumers on social media platforms. By responding promptly to comments and messages, addressing concerns, and providing real-time updates on safety measures, we aim to