Executive SummaryMBA 580Innovation/Strategy High Performance OrgSouthern New Hampshire University 02:27:52 GMT -05:00Continuous innovation involves companies making constant improvements to the products, services, or technologies that they are responsible for (White, 2020). The automobile sector is a market that requires continuous innovation to keep updated with the technology available to customers and the consequent demands of those same customers. An approach to apply incremental innovation has been formulated, and as a middle manager, I have been assigned the task of leading a cross-functional team that is concentrated on carrying out the IoT innovation project. This report is a guideline for the team moving forward, summarize organizational changes to support continuous innovation, and review potential roadblocks to making the company more innovativeRecommendations:Some recommendations made to the organizational structure is to look at our tall matrix and start removing that barrier of communication and executive decision making from those at the upper level. The modifications will improve management, employees, and executive communication and cooperation and the change will also include communications and cross-functional teams. With the help of their teams, department heads will now be able to handle some of the decision- making tasks that typically