[Mkt318m- Mooc 3] Digital Marketing Analytics In Practice Study Guide Rated A+

Causal {Ans: (Module 1 - Review) Which method of marketing data analysis is considered to be the "gold standard" of data analysis? A. Predictive B. Causal C. Descriptive D. Exploratory}False {Ans: (Module 1 - Review) The business objectives of growing revenues, increasing volume, and increasing profits are excellent objectives for your analysis. True/False}Changing numerical data for a better regression fit Deliberately altering data is dishonest and never defensible {Ans: (Module 3 - Lesson 4) Which is NOT something that generally can be used to improve visuals? A. Adding color and/or color codes B. Changing numerical data for a better regression fit C. Removing some data categories if visual is too cluttered D. None of these can be safely done}All of the above Facebook, Twitter, and YouTube have been at the center of legislation surrounding consumer data due to hacks and data breaches. {Ans: (Module 4 - Lesson 4) Consumers interest in data privacy has increased due to data hacks and breaches to consumer data on the following platforms True/False}False Each of the 4 - Steps of Analytic Planning are essential; a) goal, b) collect information, c) analyze and plan, d) visual form. {Ans: (Module 2-