Wgu D098 Digital Marketing Exam Questions (706 Terms) With Verified Definitions Updated 2024

Attract strangers with blogs, keywords, and social media, and convert them to visitors. Convert visitors to leads with forms, call-to-action prompts, and landing pages. Close leads with email signals and workflows. Delight customers with events, social and smart content, and turn them into promoters (Thong, 2015). {Ans: Process of an inbound marketing campaign:}Site links {Ans: Expanded pack of up to ten site links when a user searches for an exact domain}White Paper {Ans: Authoritative report to inform readers about a specific topic used to promote a product or service. Similar to academic papers in their objective, authoritative, detailed, and informative presentation of research findings and reports; provide unbiased details on trends or evolution in a particular industry or area of business.}Integrated Marketing Communication (IMC) {Ans: Use of consistent communications across various channels that are intended to reinforce each other}accuracy, because with sentiment there is no such thing as accuracy; there is only agreement. {Ans: One challenge with listening software is}External benchmarking {Ans: Comparing performance metrics *against selected competitors or an industry standard*}