Different content formats can be utilized to create different content marketing assets. Match each content type with the correct description. {Ans: Webinar - Platform for presentation and Q&A1 Podcast Audio recording based on a specific topic2 White paper In-depth report on a specific topic3 Infographic - A creative way to show large volumes of data or statistics5 Blog- Combination of text and images providing updates on business and related activities4}Audience research and social listening tools can both provide important insights for marketers on a target audience. Drag and drop each audience research or social listening tool to the correct column. {Ans: Audience Research: Marketing research company, Survey tool, Behavior Analytics, Social media platform Social Listening:Hashtags, TweetDeck,Influencers Hootsuite}Traditional marketing activities include direct marketing, broadcast advertising, and referrals. Drag and drop each example of traditional marketing to the marketing strategy it represents. {Ans: Direct: Mailings and brochures, flyers, coupons Broadcast: product placement, program sponsorship, cinema advert Referral: Fidelity cards, discounts for sponsorships, WOM}What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. Choose TWO of the following: {Ans: