Quinnipiac Mk201 Consumer Behavior Final Study Guide Rated A+

process {Ans: internal and then external information searrch}immediate gratification {Ans: the desire to experience fulfillment or pleasure without delay or deferment}consumer values {Ans: what principles and behaviors a consumer has that drives their wants and needs}consideration set formation {Ans: step two of decision making process where a person has determined which goals to pursue, narrows down the options, sets a course of how to attain final goal}Compliance {Ans: we form an attitude because it helps us to gain rewards or avoid punishment. Lowest level of involvement}integrated mental accounting {Ans: mental accounting where the outcomes are valued jointly}