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What fields are included in the ASCEND framework presented by Thomaï Serdari which organises the understanding of creativity? {Ans: 1 - Engineering 2 - Science 3 - Arts 4 - Design}According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to... 1 - develop relationships with the retailers 2 - engage customers and make Veuve Clicquot the most desirable Champagne brand 3 - create new products {Ans: 2 - engage customers and make Veuve Clicquot the most desirable Champagne brand}According to Bain & Company, China will be the largest market for personal luxury goods in 2030 {Ans: Agree}A brand DNA is based on... 1 - Heritage 2 - New customer expectations 3 - Values {Ans: 1 - Heritage 3 - Values}Looking at distribution, is Brick and Mortar still an important part of the luxury story ? {Ans: Yes}Diversity refers to demographic difference or the ways that people differ from each other {Ans: True}