What Is The Current State Of Eastman-Kodak

Kodak Case StudyStudent’s NameCourse TitleInstructor’s NameDateIntroductionGeorge Eastman is the founder of Eastman Kodak which is based in US. He is a school dropout and was interested in photography He has registered his first patent in 1879 that was connected with some gelatin plates. During its growth period Kodak had generated enough revenue to buy new factories for the supply of materials and the first one started in 1882.The great period for the Kodak was 1980 when it enjoyed a status of monopoly in the defined photography industry and had a market share of 85%. Since then they had also started manufacturing different types of Cameras and moved their business to overseas as well. There are many competitors at international level Canon, 3M, Nikon, Fuji etc. (Kodak, 2013)Current State and reason for fallKodak has witnessed a decrease in the market share from 76% to 70% over past five years mainly because of the low price strategy that was followed by its competitors such as Fuji. Kodak also lost 8% of its stock because of the rumor for the price cut in the products of Kodak. Kodak’s market growth was stagnant and it