DEFINE THE PHENOMENON BIG DATA {Ans: Big data is understanding and using combinations of large data sets, both clinical and non-clinical, which are generated by healthcare industry organizations in the course of doing business. The definition of big data is the same in the non-healthcare industry, such as retail, communications , media , socio-demographic and education etc. We are coming to know this phenomenon as big data.}HEALTHCARE HAS ENTERED A VAST FRONTIER. THE FRONTIER IS CHARACTERIZED BY? {Ans: The availability of big data and the ability to use it in decision - making.}PROFESSIONALISM IN DEVELOPING AND UTILIZING BUSINESS INTELLIGENCE CARRIED A SPECIAL OBLIGATION. THE SPECIAL OBLIGATION IS? {Ans: To teach and lead others in the power of the tools}MEDIUM VIEWPOINT {Ans: A medium viewpoint enables one to know how one business or work fits with the other pieces and how the other industry components fits and work with each other.}BROAD VIEWPOINT {Ans: A broad viewpoint - the 20,000 foot view - enables one to understand all the industry pieces and what are the background influencers}THE SIGNIFICANCE OF BIG DATA {Ans: The significance of big data is an ability to use , in combination with,