Digital Marketing-Tests Study Guide Graded A+

A sales department for a business-to-business (B2B) company presents customer experiences and outcomes of product use on its website to convince prospective customers to purchase its product. The company authors the content and does not use direct quotes of testimonials from customers. Which type of digital content is being used by this company? {Ans: Case study Correct! Case study content is designed to present testimonials, experiences, and outcomes of customers' product use to convince prospective customers to purchase a product.}What is the purpose of long-form social media content? {Ans: To educate customers on topics that are important to them Correct! Long-form social media content is composed mostly of words and is designed to educate site visitors via white papers, case studies, and webinars.}Which key performance indicator (KPI) is used to measure the value received from developing customer advocates? {Ans: Online review ratings Correct! Online review ratings is a KPI used to measure how well a company provides the information that customers need and want, and this measure would be used to measure the value received from developing customer advocates.}A consumer uses a social media platform to ask other users questions about a product in order to troubleshoot