Digital Marketing-Tests Study Guide Graded A+

Why should a company measure social media applause rate? {Ans: To record follower engagement with posts Correct! A company should measure social media applause rate to record follower engagement with posts. The higher the social media applause rate, the more positive feedback marketers receive from consumers. Lower applause rates mean content should be revised.}Which type of social media management tool delivers analysis across digital marketing networks? {Ans: Platform monitoring Correct! Platform monitoring tools track user interactions across multiple social media platforms.}Which content planning process step takes care of curating the content for advertising campaigns? {Ans: Creating Correct! Creating comprises constructing content as well as organizing the content mix. Production, which is part of creating, focuses on writing, editing, design, and curating content.}Which step of the content planning process requires generating the overall planning scheme and considering both content and people components? {Ans: Strategy development Correct! This step requires generating the overall content planning scheme, which includes both content components of substance and structure and people components of workflows and governance.}A company wants to implement a trigger campaign. What is an essential step to implement this campaign? {Ans: Analyze data for behavior patterns Correct! Spending pattern