Organizational Assessment M3 A3 Operations

Business description (Apple Inc)The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App Store, iBooks Store, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. Apple, Inc. has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Since then, the company launched numerous successful electronic products including iPhone, iPad and new series of Mac computers, which resulted in huge revenue growth (from $5.36 billion in 2001 to $170.91 billion in 2013). The main reasons of such great Apple’s success are its marketing and advertising capabilities, vertical integration, brand reputation and strong distribution channels in U.S (Daly, K., and M. U. Shahid (2013)).Business StrategyThe Company is committed to bringing the best user experience to its customers through its innovative hardware, software and services. The Company’s business