Ldr 531 Affecting Change Organizational

Affecting Change through Organizational StructureCarl Richard FosterFebruary 20, 2010LDR 531 Organizational LeadershipDr. Robert W. RidelUniversity of Phoenix Affecting Change through Organizational StructureBackground – Smith & Falmouth is strategizing a shift in organizational culture transforming from a product focused to a customer focused one due to a marked decrease in sales and customer feedback. Facilitating this change will allow seizing of a larger market share in this highly competitive global economy.According to Robbins and Judge (2007), employees form a “subjective perception of the organization based on factors like degrees of risk tolerance, team emphasis, and support of people. This perception becomes, in effect, the organization’s culture or personality. These favorable or unfavorable perceptions then affect employee performance and satisfaction, with the impact greater for stronger cultures. Just as people’s personalities tend to be stable over time, so too do strong cultures. This makes strong cultures difficult for managers to change. When a culture becomes mismatched to its environment, management will want to change it” (Robbins & Judge, 2007, chap. 16). The organizational culture of all companies is established through the current customs,