The 4ps Of Marketing

Running Head: MARKETING Marketing4P’s of Social Media WebsiteIn order to present to the “Shark Tank” panel, I would like to chose or select YouTube as social media website because it offers a lot of benefits to the users. For case, non-exclusive agreement, coverage of worldwide audience, customization and copyright benefits are the main benefits of using YouTube as a social media website (Kuratko, 2013). The 4P’s of YouTube are discussed as below: Product = Brand:Generally, a product can be either a tangible good or an intangible service that fulfills a need or want of consumers. For the YouTube social media website, product would be considered as content. In the same way, the quality as well as reliability of the selected content will affect the overall marketing goals of the company. So, the content, quality of video should be effective (Hoffmann, 2008). Price = Social Media Objectives:Pricing for the YouTube social media website would be the cost of accessing and consuming data around social media efforts. In the same way, in the pricing several factors would be considered and these must be as per the social media objectives