Discussion #1 Applying The 4 Ps The 4ps Of Nike A Global Company

Discussion #1: Applying the 4 P’sThe 4Ps of Nike a global company shoe manufacturing and Distribution Company1. Product. The product line is made of Shoes, Jerseys, Hoods, Socks and base layers for athletics, sports and leisurewear. Nike also manufacturers sports equipment and consumables. The product line covers all sporting and leisurewear needs2. Price. Pricing is based on premium pricing structure and targets high-income market segment.Nike offers discounts to special groups of people such as the police.3. Place. Nike’s products are sold in multi-brand stores, exclusive Nike brand stores and in factories all over the globe. Nike has about 20,000 retail stores in the US and presence in over 200 countries around the world. The products are positioned as premium sportswear that anybody can wear4. Promotion. Nike promotes products through sponsorship of national teams and top athletes and sportsmen. In addition, Nike advertises both in sporting and social arenas.5. Question or comment: What are the objectives of promotion mix?Discussion #2: Marketing at Tim’sThe breakfast quiches will fit into Tim's existing market since they are complimentary to coffee, which is his core product. Customers desiring breakfast quiches will be enticed to try Tim’s coffee to go with it. Breakfast quiches will expand