This study source was downloaded by 100000867488176 from CourseHero.com on 06-04-2023 14:31:38 GMT -05:00https://www.coursehero.com/file/198386188/Chapter-3-Bi-Assignmentdocx/ 1Chapter 3 -Discussion Question #1-4 & exercise 12Business Intelligence (ITS-531-M40)Aoun HaiderUniversity of CumberlandsDr Abbey Adeleke.1-26-23This study source was downloaded by 100000867488176 from CourseHero.com on 06-04-2023 14:31:38 GMT -05:00https://www.coursehero.com/file/198386188/Chapter-3-Bi-Assignmentdocx/2Question # 1Data plays a primary role in data analytics. Data can be defined as the raw facts and figures that do not have much meaning to the user, but when processed, it carries a lot of meaning (Sharda et al., 2021). Data plays a crucial role in data analytics because it enables business analysts to improve business performance by making informed decisions and planning future events that can improve all business operations within an organization. Without data, analyzing statistical data could not be possible; therefore, the large dataset can be meaningless. Therefore, it is not possible to think without the presence of data. Question # 2Business analytics has been applied in various areas to enhance business operations, such as improving the business data values and developing the best strategy for addressing the existing challenges and providing the best solution. The significant inputs for the continuum include the data sources such as social media and the internet of things.