Aqa A Level Business Paper 2 Study Guide Questions And Correct Answers

The value of secondary marketing research {Ans: secondary market research is done by analysing data that is already available internal sources of secondary data include information from loyalty cards feedback from company salesman and analysis of company sales reports financial accounts and stock records external sources including government publications marketing agency reports pressure groups and trade magazines secondary data is much easier faster and cheaper to get hold of then primary however secondary data that was gathered for a different purpose might be unsuitable. it may also contain errors and be out of date secondary data is often used to get an initial understanding of a market. it business me then do more specific primary research to investigate any issues or problems that are shown up by the secondary data}Normal goods have a... {Ans: positive income elasticity of demand that's LESS than 1}what is quota sampling {Ans: people are picked you fit into a Category D G Mum's between 30 and 40. businesses use quota sampling to get opinions from people the product is directly targeted at}price elasticity of demand {Ans: percentage change in quantity demanded ÷ percentage change in price}Inferior goods have a... {Ans: