brand nameE-commerceonline retailing or e-tailingMarketMarketingMarket ShareMass MarketNiche MarketConsumer PanelsDatabaseFocus GroupsMarket OrientationMarket ResearchMarket SegmentPrimary Research
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or Field Research
Product Orientation
Qualitative Research
Quantitative Research
Respondent
Sample
Secondary research or desk research
socio-economic groups
Added value
competitive advantage
Market maps or perceptual maps
Market positioning
product differentiation
reposition
unique selling point [USP]
complementary goods
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