Aqa A-Level Business Paper 1 Revision |330 Questions| With Correct Answers.

Analysing cash flow forecasts {Ans: - Calculate the diff between the closing balance at the end of the period and the opening balance at the start. - Use monthly closing balance to asses trends - Analyse the timings of cash inflows and outflows}Mass marketing {Ans: The attempt to create products or services that have universal appeal. Aims at the whole market. E.g Coca-Cola promotes to young and old}Methods of secondary research {Ans: - Internet (lots of information but it may be incorrect) - Government-produced data (Data on trends, forecasts, ect)}Types of taxation {Ans: - Income tax - National insurance - VAT (value added tax) - Excise duties - Corporation tax}Examples of marketing objectives {Ans: - Sales volume and sales value (To increase the number of ... sold in ...) - Market size (To increase the size of our companies sector) - Market sales and growth (to grow our business without loosing focus on our brand identity) - Market share (increase the market share by focusing on important development) - Brand loyalty (Strong brand loyalty to achieve high profit margins) - To enhance or reposition a brands image -Repositioning (changing the theme and target market of