tactic {Ans: a plan for attaining a particular goal}Maslow's Hierarchy of Needs {Ans: physiological, safety, love/belonging, esteem, self-actualization - employees needs in a job}HR management {Ans: Recruiting, hiring, training, and compensating all types of personnel}confidence interval {Ans: A range in which you can say, with a certain level of confidence, that a value lies}Consumer Price Index {Ans: an index of the cost of all goods and services to a typical consumer}what successful R & D needs {Ans: - art before current products reach the decline stage of their lifecycle - Protect results with copyright and patents - Develop products to be attractive to customers - Promote R&D to staff (culture of R&D) - Have R&D as part of the corporate strategy}what is an invention {Ans: is finding a new product or process. It is coming up with the idea for something new e.g. the first TV.}contribution {Ans: the difference between selling price and variable cost}net realizable value {Ans: the amount of cash the firm expects to collect}formula for Labour productivity {Ans: output over period of time / number of employees}How did Gmail originate at Google? {Ans: Gmail is said