Aqa Media Studies Gcse Paper 1 Study Guide Rated A+

Distribution, Marketing and Convergence {Ans: - Distribution - Doctor Strange was distributed on a global scale due to the budget and resources it could utilise through its ownership structure. The film was released in 33 offshore markets. The countries it was released in included US, UK, China and Russia. - Globalisation - Doctor Strange was the first movie to play in over 1,000 IMAX screens. Globalisation is the term used to refer to countries and products that are linked by trade all around the world. Doctor Strange has benefited from globalisation as it was able to generate huge income from a global release of its product. - Marketing - Doctor Strange had an extensive marketing campaign which helped aid its global success. The trailer was released in 2D and 3D. There was an exclusive 15 minute of Doctor Strange 3D cinema release to encourage audiences to see it in 3D. As ticket prices are more expensive for 3D, it ensured a higher profit would be made. - Utilising technology - Doctor Strange also was in a trailer promoting seeing the film in IMAX 3D which highlighted the 'specially formatted' version of the film. The producers hoped that comic book