Mrts 1310 Exam 2 Answers Pdf

WWW {Ans: World Wide Web}Doubling {Ans: Run more than one episode of a show back-to-back}Selecting a radio format today {Ans: A station chooses a format based on budget, local audience characteristics and size, the number and strength of competing stations, and potential advertising revenue}Supersizing {Ans: Type of stunting used for sweeps Pull weak shows off, extend length of hits- creates a special Sometimes a big surprise is promoted}Lead in {Ans: A strong show is ahead of a new or weaker show to boost the ratings}Alan Freed {Ans: - He was the host of a Rock and Roll radio show. - Top DJ at WINS in NY, he defined the musical taste of the old guard. - Organizations didn't like him because he mainly played African American Rock and Roll music. - The government started to investigate record labels and incentives they would give DJ's, the incentives are called payola. - In 1960 the hearings on payola began. Alan and Dick Clark testified. With a bit of "evidence" the district attorney arrested Alan.}Commercial radio {Ans: Makes their money from ad sales. Ad rates to advertisers are based on ratings, primarily from Nielsen.}Webcams {Ans: