Mrts 1310 Exam 3 Review Questions And Answers Pdf

What is contextual placement? {Ans: Contextual ad campaigns show the user content similar to what's on the page that they are currently browsing.}What is GRP? {Ans: Gross rating points, total of all ratings achieved by a commercial schedule. REACH(average rating) x FREQUENCY(number of spots)}What are the distinct types of rich-media ads? {Ans: contain audio and video - interstitial/Superstitial - Expanding - In-Banner Audio/Video - Corner peel - Hover ads - Floating ads - Big Box, Leaderboard, Skyscraper/Tower, Extramercial - Wallpaper}What are sweeps? {Ans: Months or periods when diaries are sent out.}What is the Nielsen Television Index (NTI)? {Ans: provides metered audience estimates for all national broadcast television programs and national syndicated programs.}What is network advertising? {Ans: Advertising within network.}What is a Klout score? {Ans: ranks a person's online influence on a scale from 1-100}What is the role of advertising from a business perspective ? {Ans: - identifies target audience - differentiates products - generates revenue - shows benefits of the product - helps brand the product and create brand image}What is the role of advertising from a consumer perspective ? {Ans: - educational - social - economic benefits - buzz marketing}What