Mrts 1310 Exam 2 Answers Pdf

Anchoring {Ans: Begin primetime with a strong program - the anchor show}Lead in {Ans: A strong show is ahead of a new or weaker show to boost the ratings}RSS {Ans: Real Simple Syndication a standardized format used to publish frequently updated materials, such as news headlines and blog entries}Martin Cooper {Ans: Inventor of cell phone DynaTAC8000x by Motorolla}Supersizing {Ans: Type of stunting used for sweeps Pull weak shows off, extend length of hits- creates a special Sometimes a big surprise is promoted}Top level domains {Ans: com (commercial) .org (organization) .net (network) .int (international) .edu (education) .gov (government) .mil (military)}Third Generation (2001) {Ans: Smartphones and mobile data}Hulu {Ans: Makes current network TV and cable shows available within 24 hours of their airing. However, this streaming service has a limited number of movies and original hit programming.}Repetition {Ans: Used mainly by cable networks Schedule a movie to air several times during the same week or day}HTML {Ans: Hyper Text Markup Language., labels the content by type so the website knows what is a title, an image, a paragraph, etc.}First-run syndicated programs {Ans: Are not designed for prime-time network airing. They are