Aice Business As Vocabulary Study Guide Rated A+

Rights Issue {Ans: Existing shareholders are given the right to buy additional shares at a discounted price}Insolvent {Ans: When a business cannot meet its sort-term debts}Product Positioning {Ans: The consumer perception of a product or service as compared to its competitors}Mixed Economy {Ans: Economic resources are owned and controlled by both private and public sectors}Process Innovation {Ans: The use of a new or much improved production method or service delivery method}Range {Ans: The difference between the highest and lowest value}Accounts Receivables (debtors) {Ans: The value of payments to be received from customers who have bought goods on credit. Also known as trade receivables}Direct Costs {Ans: These costs can be clearly identified with each unit of production and can be allocated to a cost center}Trade Barriers {Ans: Taxes or other limitations on the free international movement of goods and services}Liquidity {Ans: The ability of a firm to be able to pay its short term debts}Viral Marketing {Ans: The use of social-networking sites of SMS text messages to increase brand awareness of sell products}Intangible Assets {Ans: Items of value that do not have a physical presence, such as patents and