Res 351 Week 5 Assignment Preparing To Conduct Business Research Part 3

Preparing to Conduct Business ResearchDonald Garner, James Lee, Jessica Packwood, Audrey Williams, Marcus Wyatt, Sanela ZulicRES / 351June 2nd 2013Gary SaxenaPreparing for Conducting Business ResearchThe Business research process involves reviewing different features of a company, its policies, procedures, employees, customers, and the market. Business research also collects and uses important information to make thorough business decisions. One of the very first steps that a company needs to do is clearly define the problem. Managers could waste time and money by analyzing information that would not benefit the managers’ resolution for the initial dilemma (Cooper & Schindler, 2011, p. 116). Management has taken notice of recent discussions and debates concerning the quality of McDonald’s menu. The focus of these discussions was on the freshness of the ingredients and how the food is prepared. This paper will give an overview of McDonald’s business research that evaluates its strengths and weaknesses while placing particular importance on how their customers view McDonald’s food choices.The problem that the McDonald’s corporation is facing is the overall appearance that the nutritional value of their menu is lacking when compared to