2020 Prsa Apr Ksa Questions |83 Questions| With Correct Answers.

What is the relationship between PR, legal, finance and IT, as essential management functions? (KSA 5.3) {Ans: Public relations experts define the field as a staff function, parallel with finance, human resources, legal and other management areas that advise the CEO and the Board of Directors. Staff management recommend actions to line managers but usually have no direct authority to carry out those actions.}What role does integrity play for the public relations practitioner? (KSA 2.1) {Ans: Conduct professional activities in a lawful and principled manner. Function as the conscience of the organization. • Accurately define what public relations strategies and tactics can accomplish. Do not guarantee results for areas beyond your control. • Maintain the integrity of communication channels. o Ensure transparency with all publics, from employees to external publics, government, regulatory agencies, news media, colleagues and all other publics. • Safeguard confidences. o Build trust through protection of confidential information. o Secure the privacy of organization and individuals. • Do not damage the reputation of others. o Be careful during agency pitches. o Don't impugn the reputation of other practitioners. o Stick to the facts, and avoid the gossip. • Avoid conflicts of interest. o Disclose interests