You are the VP of Corporate Communications at a startup tech company. The company is five years old, has grown to 60 employees and a publicly estimated value of $2.7 billion. The founding investors have begun to discuss the possibility of an IPO, initial public offering. You know that in general IPO offerings have been hit or miss for tech startups in the last 5 years. To better prepare yourself and the investors for this discussion you decide to research possible issues in the IPO and VC, venture capital, markets. You have identified some concerning trends in the IPO market via industry publications and by looking at three comparable IPOs. What is your next step? (choose one) A. Report your findings to the CEO B. Conduct more research C. Craft a crisis response plan D. Write a problem statement E. Assemble a risk assessment team {Ans: Answer: B Rationale: APR Study Guide page 108. Upon identifying an issue the public relations professional is responsible for conducting further research to determine the cause, nature, and scope of the issue in order to later recommend steps at address the issue. Answers C and D are premature because more research is needed.