2020 Prsa Apr Test Questions |30 Questions| With Correct Answers.

Your company had a sizable drop in profits for Q1. As a result, the company must lay off several employees. As the VP of PR, you have scheduled a meeting with the CEO to show how PR affects the success and profitability of the business. What roles do you express in your presentation (pick two): A. Build, enhance and distinguish the company identity by creating and communicating the brand. B. Counsel management on the public ramifications of policy decisions, courses of action and communications. C. Anticipate, analyze and interpret public opinion, attitudes and issues that might affect the operations and plans of the organization. D. Create newsworthy stories and events to attract media attention and gain public notice. {Ans: Answer: B, C Rationale: Practitioners must have business literacy, which includes the ability to use financial and business information as the basis for decisions that help an organization achieve success. Source: KSA 5.1 Business literacy. APR Study Guide, pgs. 82-83}You are the director of public relations for a small, private university. In the days after the Sept. 11 attacks, you received information from an acquaintance through your university email account. The message says that a local businessman, who is foreign,