Wgu D077 Concepts In Marketing, Sales, And Customer Contact |386 Questions| With Correct Answers.

Demographic segmentation groups customers based on categories such as age, education, gender, income, and household size. Geographic segmentation groups customers by location as well as regional and climate characteristics. Psychographic segmentation groups customers based on personality, lifestyle, affinities, activities, and opinions. Product-related segmentation groups markets based on the benefits provided by the product. {Ans: Identify and describe the four methods marketers use to segment markets.}business to business (B2B) {Ans: Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers}-Personal influences are unique to each consumer in the way they affect decision-making. These influences include needs and motivation, perceptions, learning, and attitude -Interpersonal influences come from a consumer's relationships with other people and groups. These influences come from a consumer's participation in family, culture (including subcultural groups), and society (including reference groups).s {Ans: Describe the types of influences on consumer decision-making.}quantitative {Ans: Research using information that can be counted, tabulated, and statistically analyzed}According to the logic of the BCG matrix, as an industry grows, all investments become cows or dogs. {Ans: What happens to all