Understanding Business Research Terms And Concepts

Understanding Business Research Terms and ConceptsNameCourseDateAbstractQualitative and quantitative research differs in various aspects. By definition, qualitative approach is a systematic subjective methodology used to describe and give meaning to life experiences. On the other hand, quantitative research is a systematically formal and objective process that obtains information about various phenomena in the world.In essence, it is a method used to test relationships, describe and study cause and effect relationships. This paper compares two of these researches: “Ethnic Minority Small Businesses” qualitative research by Turnstone Research and Consultancy Ltd, and “Qualitative Research Report on Mobile Telephony Market” by The Gallup Organization.Strengths and Weaknesses of each approachQualitative research uses data in the form of words, objects and pictures. This form of data is easier to comprehend and analyze as it is usually not complicated (Cooper & Schindler, 2014).Proponents of this approach argue that data used here is richer and less generalized than that in quantitative research. In addition, statisticians look for trends in data rather than doing statistical analysis; this is less complex. In relation to trends, researcher identifies statements that are similar for a