Wgu D077 Concepts In Marketing, Sales, And Customer Contact |386 Questions| With Correct Answers.

local marketing {Ans: Targeted micromarketing focusing on very small segments in a given geography}Strategic planning outlines the vision or direction for how the marketing department will achieve its objectives. {Ans: What purpose does Strategic planning serve in the marketing planning process?}Diversification {Ans: Which growth strategy utilizes new markets with new products using the strategic opportunity matrix?}esteem needs {Ans: Human requirement to feel respected and valued by others as well as yourself}straight rebuy {Ans: An organization reorders a product or service without modifications}Presentation {Ans: The third phase in the negotiation process, where you put together information to support your position}Political-legal elements: Includes such factors as changes in laws, regulatory agency activities, and political movements {Ans: What are uncontrollable Political-legal events?}contractual vertical marketing system {Ans: Cooperation between levels of a distribution channel as described by a formal agreement}Gatekeepers {Ans: Individuals at an organization who control the flow of information to and among others within the buying center; often administrative professionals}Database marketing organizations {Ans: Companies (also known as customer insights service providers) that collect and analyze massive data sets on consumers which can be used as secondary data for marketing research}prospects {Ans: