Study Guide To Communicating For Impact Based On Mckinzie Forward Program

COMMUNICATING FOR IMPACT LESSON 1: INTRODUCTION Section 1: In this section you will learn to: Articulate why a thoughtful approach to communications can strengthen your ability to have impact Describe how you can use the EPIC framework to help increase the effectiveness of your interactions 1.1 WHY COMMUNICATIONS? The purpose of communication is moving people to action Kate Aquila Kate Aquila, a Communications Expert at McKinsey, aims to help professionals become more effective communicators in the business world. Communicating for Impact is a course designed to help professionals build a well-rounded set of communication skills that are critical to being effective in the business world. The course is highly interactive, allowing participants to learn and practice tools, as well as reflect on their own experiences. Participants will be joined by a group of experts and senior partners who share their perspectives on what it takes to be an effective communicator. The course is about how good communication can affect and change the world. It is both an art and a science, and becoming an effective communicator is both an art and a learnable skill. The best approach for participants is to keep an open and curious mind throughout the course,