Social Media Marketing - Final Exam Summary

What social media campaign did Oreo create to celebrate their 100th Anniversary? {Ans: Creating and posting 100 pieces of shareable content created in 100 days.}What is a way to plan, organize and schedule all social media activities? {Ans: Create a social media calendar}A social media policy should have rules and responsibilities for governance tasks. This should be assigned to: {Ans: A company spokesperson is responsible for answering questions about your company on social media}How many images can you upload to Twitter per tweet? {Ans: 4}Geofilters are available based on ______. {Ans: location information}True or False: Tuning is the continuous process of fine tuning every post before it gets published. {Ans: False (Tuning: the continuous process of adjusting and improving the social media marketing plan)}LinkedIn is the world's largest ______. {Ans: professional network}Which of the following did Facebook NOT do as a result of COVID-19? {Ans: Promoted ads for face masks, hand sanitizer, disinfecting wipes, and test kits}To engage with Snapchatters, Grubhub hosted a week-long ______, increasing followers by 20%. {Ans: contest}What is the top reason why LinkedIn users follow a company? {Ans: They want to stay informed on the industry}True