Com 413 4-2 Case Study Using Digital And Social Media For Brand Storytelling

This study source was downloaded by 100000859819779 from CourseHero.com on 02-04-2023 13:54:14 GMT -06:00https://www.coursehero.com/file/186113332/COM-413-4-2-Case-Study-Crystaldocx/ 1Crystal GriffinCOM 413 4-2 Case StudyUsing Digital and Social Media for Brand Storytelling23 rd September, 2022This study source was downloaded by 100000859819779 from CourseHero.com on 02-04-2023 13:54:14 GMT -06:00https://www.coursehero.com/file/186113332/COM-413-4-2-Case-Study-Crystaldocx/2Social Media ChannelsTumblrTumblr offered a unique inside glimpse at the Capitol, which remained a mystery in the books and films. As a result, the targeted audience was able to experience a new level of connection to the series. Additionally, they collaborated with cosmetics companies using their images, enabling the public to buy the same goods that their adored fictional characters do. This was successful in reaching its intended audience since it introduced The Hunger Games to a whole new world of connections and excitement (Sawhney & Goodman, 2016, p. 04). As a result, followers posted a ton of user-generated content on Tumblr, showcasing their own outfits and creative work that were inspired by the Capitol.Facebook, on the other hand concentrated on getting input on the existing and upcoming content from its target demographic. They were able to engage followers by posing questions to them and encouraging them to share the information with friends, perhaps improving their engagement rate.