5. 08 Activity - Social Media Marketing Campaign Plan

5.08 ActivitySocial media marketing campaign planThe social media campaign for Silpo will attract 10k additional followers on Instagram and 4k additional followers on Twitter, leading to increased consumer awareness and attraction of new costumers. #SilpoFavProductPlan:Launching of the campaignThe campaign for a grocery store “Silpo” will be launched on Instagram and Twitter. The official account on both networks will post a post starting the “Silpo challenge” (which in fact isn’t only a challenge, but also a contest, because people will get rewards at the end). During this challenge, people will post under the #SilpoFavProduct showing everyone their favorite item in the store. PostsDuring the campaign, the official accounts will upload posts regarding the “Silpo challenge”. First post will be an introduction to the challenge. It will explain the rules of the challenge and the possible rewards, which the participants can obtain in the end.Second post will be an encouraging one – it will feature a celebrity who participated in the challenge. The aim of this post is to encourage people to participate.The third post will be a summary of the challenge. Thanking everyone for participating and telling to look forward to the post with the results.The fourth