Trader Joe's Discussion Board Post - Business Model

Trader Joe’sStudent’s NameInstitutional AffiliationCourse Number and NameInstructor’s Name and TitleAssignment Due DateTrader Joe’sFrom our previous discussions, we can assume that due to the increased revenue, growing popularity, and expansion of stores all around the United States, Trader Joe’s follows a rather successful business strategy. Rohith characterizes it as “less is more” (Rohith, 2021). Nevertheless, according to Kahn’s book Retail reimagining: Why being great is no longer good enough, in current business conditions, focus on enlargement is not a winning model anymore. For customers who prefer specialty, comfort, and impeccable service, mass expansion automatically means the reduction of this charm (Kahn, 2018). Moreover, this development direction is in contradiction with the chosen role of a differentiator. With more stores, TJ may lose its “uniqueness” and “rarity” and hide behind the shades of many similar groceries. Moreover, it will destroy its local neighborhood’s authenticity. Besides, expansion means an increase of employees, which may lead to the deterioration of services as well as the elimination of a home-friendly atmosphere.ReferencesKahn, B. (2018). Retail reimagining: Why being great is no longer good