Sem 2 1.01-1.03 Study Guide Graded A+

Prize indemnity {Ans: A type of insurance that protects organizations or sponsors from loss of income due to contest awards}Licensee {Ans: The buyer of copyrighted, patented, or trademarked material}National Labor Relations Act {Ans: gave all U.S. workers the right to organize into unions to collectively bargain and strike.}Trademark Infringement {Ans: when one organization copies, counterfeits, or reproduces another company's trademarks to use for its own profit}Collective bargaining {Ans: what happens when employees join together as a single unit to negotiate with management.}cultural sensitivity {Ans: willingness to adjust your opinions & behaviors so that you value people & ideas from other cultures.}Ethnocentrism {Ans: the belief that your own culture is naturally better than any other culture.}Agent {Ans: is an athlete/entertainer representative who aids in contract and endorsement negotiations.}Lanham Act {Ans: Set of laws that regulate trademarks.}Target Market {Ans: specific groups of potential consumers toward which an organization directs its products towards.}Ticket Scalping {Ans: reselling tickets for more than their face value}diversity {Ans: all the ways in which people are different.}Trademarks {Ans: word, phrase, symbol, or design that identifies and distinguishes a company from others and is granted legal