Bus 475 - Exam 2 (100% Verified Questions With Correct Answers)

business unit strategy {Ans: } the search for competitive advantage within a single industry, market, or line of businesscorporate strategy {Ans: } the search for value and competitive advantages through participation in several different industries and marketsvertical integration {Ans: } movement into adjacent markets by a firm along its own value chainbackward integration {Ans: } movement of a firm along its own value chain in the direction of raw materialsforward integration {Ans: } movement of a firm along its own value chain in the direction of sales, service, or warranty operationshorizontal diversification {Ans: } the movement into an adjacent or unrelated market that is not along a firm's own value chainsingle business {Ans: } a firm earning more than 95% of the revenues from a single line of businessdominant vertical business {Ans: } a firm that earns more than 70% of its revenue from its main line of business and the rest from businesses located along the value chaindominant business {Ans: } a firm that earns more than 70% of revenue from its main line of business and the remainder from other lines across different value chainsrelated-constrained diversification {Ans: } a firm that earns less than 70% of its revenue