P&G in IndiaIntroduction:The increasing competition in the global world has urged the organizations to innovate and introduce new products across, so as to attract more and more consumers. In today’s competitive world, it has become important for the organizations to be very flexible as well as responsive to have a competitive advantage, they have to have a strong focus on innovation, growth and expansion. The companies are focusing on redefining their markets, restructuring their operations, and modifying their business models so as to cope up with the competition and working as per the needs and requirements of the consumers. With a focus on innovation and change the companies are moving ahead and attaining competitive advantage so as to survive in the competitive market. With a focus on innovation the companies are able to focus on different opportunities and taking the advantage of the opportunities. The business environment in today’s time is strongly