Bus 6320 Global Strategic Management Unit Ii Best Buy Case Study

Unit II BestBuy Case StudyDang Thi Thao NguyenColumbia Southern UniversityBUS 6320 Global Strategic ManagementDr Robert RobertsonFebruary 26, 2022IntroductionThis essay analyzes the development history, challenges, and difficulties of BestBuy company, thereby proposing alternative solutions to solve the problems facing the company. The current scale of the company's operations is in North America, the United States and Canada, with more than 1,000 stores and about 100,000 employees [ CITATION Bes22 \l 1033 ] . During its operation, the company also had an expansion period through the acquisition of other companies, expanding the market to Asia. Core business activities related to technology productsthrough online business, in-store business, and direct consultation at customers' homes. BESTBUY's main competitors are from online sales companies and technology product manufacturing companies such as AMAZON, WALMART, APPLE... The company was established in 1966 in Minnesota with the name Sound of Music, then renamed to BESTBUY in 1983 [ CITATION Bes17 \l 1033 ] . The market for online business and technology products business is increasingly fiercely competitive. BestBuy's competitor companies WALMART, AMAZON and APPLE are ranked in the first 3 places respectively in the evaluation of FORBES 2021 [ CITATION For22 \l 1033 ] , then BestBuy is still