References Labbai, M. M. (2007, April). Social Responsibility and Ethics in Marketing. Retrieved Sep 20, 2012, from dspace.iimk.ac.in http//dspace.iimk.ac.in/bitstream/2259/392/1/17-27.pdf Lindenmeier, J. (2008). Promoting Volunteerism Effects of Self-Efficacy, Advertisement Induced Emotional Arousal, Percieved cost of volunteering and message framing. International Society for Third Sector Research . Social Contracts and Marketing Ethics. (n.d.). Retrieved Sep 20, 2012, from business.highbeam.com http//business.highbeam.com/138375/article-1G1-55329709/social-contracts-and-marketing-ethics Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI u3KGnD1NIBs RuKV.ELM2fi V vlu8zH (W )6-rCSj id DAIqbJx 6kASht(QpmcaSlXP1Mh9MVdDAaVBfJP8 AVf 6Q