Swot Analysis Of Netflix Case Study

Wk 2 – Apply: SWOT AnalysisName: Selected Organization: NetflixComplete a SWOT analysis from a global perspective, if applicable.StrengthsWeaknessesName-brand recognition, as Netflix is the first major streaming platform.Wide install base.Diverse library of well-known films and TV shows from around the world (global selection) including original features of major properties (Daredevil, Bird Box, etc.)Partnerships with all major tech platforms allowing the Netflix app on virtually every digitally connected device (PCs, smartphones, tablets, Xbox, Roku, Smart TVs, etc. – everyone has access to Netflix). 4k streaming capabilities.Library selection does not include major releases on other streaming platforms due to limitations of license agreements (no Star Wars, no Game of Thrones, etc.). Relies on other content producers to create content.Limited by ISP streaming speeds.Business model can be easily copied by other media networks (which has already been occurring). OpportunitiesThreatsExpansion into more international markets.Develop more unique entertainment properties to reduce reliance on other media companies (such as more shows like ‘The Witcher’)Potential to diversify offerings (branch into music streaming or live sports streaming as well). Growing competition from many other media companies, including Disney, Amazon and HuluPirated content or multiple users using one account. Cyberthreats (hackers)AnalysisSummarize your