Company Description & Swot Analysis Following The

Company Description & SWOT AnalysisFollowing the guidelines of Course ID guidelinesStudent’s NameUniversityProfessor’s NameTable of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc423701038 \h 3Aim and objective PAGEREF _Toc423701039 \h 3Mission Statement PAGEREF _Toc423701040 \h 3Strategy of the company PAGEREF _Toc423701041 \h 3Market Research PAGEREF _Toc423701042 \h 4Competitive analysis PAGEREF _Toc423701043 \h 7Supply chain system PAGEREF _Toc423701044 \h 8SWOT analysis PAGEREF _Toc423701045 \h 8Recommendation & Conclusion PAGEREF _Toc423701046 \h 9References PAGEREF _Toc423701047 \h 10IntroductionWith the growing corporate market in USA, the market for Non-alcoholic Beverage industry is also growing due the growing demand of supplement and energy drinks that helps the human race to run throughout a day during the working hours. With this idea, a new NAB company is going to be developed with an idea to sale its products in the growing market. The name of this company is Melinda and its product are “Melinda T” and “Melinda Cofe” that will sale ready to drink tea and coffee in the market of Georgia State of USA. The company will start its business with available resources by