Ideal Empowered Drinking Water Company Name Institutional affiliation Ideal Empowered Drinking Water Company Introduction Ideal Empowered Drinking Water Company strives to provide drinking water to all the consumers. The company seeks to develop a product that not only provides great taste with multiple flavors, but also provides vitamins and minerals. Water is one of the essential commodities in the world. Without water life can be very unbearable. Availability of water entails that the lives are improved as well as the health of the people. Mission Statement of Ideal Empowered Drinking Water Company The mission statement for the Ideal Empowered Drinking Water Company is (Naomis, Olsen, 2015, p. 24) To give our clients not just the best choice, healthiest choice, best taste, but to offer our clients with an ideal choice. We want to enable our customers to have an alternative to sugar filled options while benefiting from vitamins and minerals. Non-Alcoholic Beverage Industry Non-alcoholic beverage industry is very much diverse. The industry incorporates the several different aspects of drinks. However, the industry is one of the major stable industries in the economy. Nearly everyone consumes non-alcoholic drink everyday. According statistics, soft drinks contributes to the highest percentage of beverage being