Unit 4 Marketing Audits Swot Analysis Dan

Unit 4 Marketing AuditsNameCourseTutor’s NameDateSWOT analysisDanone SWOT analysis tableS – Strengths(Internal Strengths)W – Weaknesses(Internal Weaknesses)Strong global brandsProximity of plants to suppliesKeen trend awarenessFinancial acumenStrong R&D and innovationDependency on key marketsHigh brand switchingRetailers powerLow-margin brandsO – Opportunities(External Opportunities)T – Threats(External Threats)Natural benefits to healthy livingEnter nutraceuticals marketsIncrease market share in developing countriesPotential for product line extensionRising raw material costsLocal revenue pressureHigh industry consolidationGovernment policy and regulationsStrengthsThe company is a leading food company and its product line consists of leading global brands that are trusted by many people for their health and food needs.The proximity of plants to the source of raw materialsallows the company to manage costs, process fresh raw materials and control the quality of raw materials.Danone has been successful in anticipating consumer trends and developing appropriate products to satisfy changing consumer tastes.Danone has financial acumen that has allowed it to grow organically through acquisitions and investing its resources in markets where it has competitive advantage. The company can quickly divest from markets it does not enjoy and undertake major entry into other markets.Danone has a strong