Dissertation Marketing Management

Impact of Cultural Diversity on SME’SDeclaration FormThe work I have submitted is my effort. I certify that all the material in this Research project, which is not my work, has been identified and acknowledged. No materials are included for which a degree has been previously conferred upon me.Abstract On the verge of globalization, diversity is becoming a management resource in providing excellent consumer experience, increasing financial performance, and maintaining a competitive edge in the industry. Cultural diversity revolves around various distinct background attributes such as gender, race, religion, ethnicity, education, sexual orientation, and disability. Cultural diversity is believed to enhance employee performance through problem-solving, creativity, and innovation. The purpose of the research is to investigate the impact of diversity on small and medium-sized enterprises in the UK. The research focused on diversity management, organizational culture, cross-cultural management, and cultural factors. The research focused on three coffee shops Cafe Artum ,Star Coffe,Chaii Walla, to establish