Describe The Situation Facing Mensa

Running Head: MENSA CASE STUDYMensa Case StudyFive-Year Strategic PlanMensa, Inc. was established in 1974 as a packaging company. In the early1980s, Mensa’s has become the largest packaging company in the world in terms of total packaging revenues. In addition, the company has been several changes in directions that diluted the impact of capital spending and effects the position of Mensa. During the 1980s and 1990s, Mensa produced electric equipment or motor, auto parts, airplane wings, appliances, furniture, communication equipment, chemicals and consumer products to expand its business in other sectors. It also brought several regional retail chains to sell its consumer and others products but none of these businesses financially performed well that generated loss and liquidated position (Smith, 2002). The human and financial capital committed to these businesses was faced high loses that generated requirement of the strategic management plan. Moreover, the problems required the diverted capital and management of financial activities from better opportunities. In addition, the CEO of Mensa was to reduce holding its operations and do not properly fit the long-term strategy of the company. It resulted the largely loss of business that generated requirement of sale of assets around $6000-700