This study source was downloaded by 100000859819779 from CourseHero.com on 03-20-2023 01:39:30 GMT -05:00https://www.coursehero.com/file/62453672/Unit-VII-Case-Studydocx/ Case StudyColumbia Southern University 1Unit VII Case StudyColumbia SouthernThis study source was downloaded by 100000859819779 from CourseHero.com on 03-20-2023 01:39:30 GMT -05:00https://www.coursehero.com/file/62453672/Unit-VII-Case-Studydocx/Case StudyColumbia Southern University 2Polaris is known international for its innovation and recreational vision that gives riders an unforgettable experience. Our vision is to fuel the passion of riders, workers, and outdoors enthusiasts around the work by delivering innovative high-quality vehicles, products, services and experiences that enrich their lives. (Polaris, 2019) As our concrete world grows, outdoor recreation has changed and Polaris has stayed relevant in spite of set back and slips. Focusing on customer experience has allowed Polaris to maintain the relationship that has allowed its growth and success. Financial growth and consistency are what every company strives for, and Polaris has successfully had growth in revenue for the past 3 years (Mergent, 2019). Growth is attributed to successful releases of different versions of the Polaris RZR, each year building on the successes and the experience riders want. Polaris has a way of understanding its customer base and connecting with them; and many enthusiasts want to have the ability to buy American. Polaris understands