Assignment 3 Market Position Analysis

The market of competitor advantage is tough and complicated where to gain value related position about the product plays the defining role. When I spoke to the General Manager (Marketing) of Proctor Gamble, I discovered the current perception about this pattern that he could observed through his experience of the events. I asked about the marketing strategy of the company to which he responded promptly and said that they are focusing on gaining fair share in the market without failing to provide quality services t o the customers. I preciously focused then on the question of value proportion to which , he replied that the company was looking forward to tangible or non tangible benefits together which could allow them to access the overall performance in the market. My attention and curiosity made me to ask him that what is strategy of the companys for gaining maximum competitive advantage. He replied very positively that the company is looking forward maintaining its maximum market coverage as well as ensuring that the products were accessible conveniently and to give a sense of feel good factor to the customers about the product. Part II Among the various units of the products, I selected